According to the National Association of Realtors (NAR), 93% of homebuyers begin their search for a new home online. While high-quality photographs may be what initially draws viewers to your listing, video is the one tool that can keep them on the page and convert them more easily from an interested party to a serious potential buyer. Most buyers do …
Professional Vs. Amateur Real Estate Photography
Why use Professional Real Estate Photography in your listings? It’s tempting to take advantage of the new photographer down the street that’s just getting started and charging only a quarter of what your professional real estate photographer charges. I cannot emphasize enough how much this gamble to save money can end up costing you in the end. I recently received …
Why successful Realtors don’t skimp on photography
Why Successful Realtors Don’t Skimp on Real Estate Photography When you’re a realtor, part of being successful means carefully managing your budget. Your income is solely dependent on what you sell. Therefore it’s imperative that you watch what you spend. However, there is a difference between expenses and investments, and it’s important to differentiate the two and determine what is …
Marketing Luxury Real Estate
Marketing Luxury Real Estate In the Northern Virginia and Washington, D.C. area, the luxury real estate market is a booming market, from McLean to Loudoun County to Clifton, this area has some of the highest priced luxury estates on the east coast. Usually defined as the top 10% of the market in your area, the actual home value for luxury …
Community Spotlight – Belmont Bay, Woodbridge VA
Right where the Occoquan River and the Potomac River meet, you’ll find a delightful waterfront community called Belmont Bay. Situated less than an hour out of Washington, DC, this idyllic setting offers wonderful views, natural beauty, and the convenience of being in Northern Virginia. For commuters and tourists alike, you’ll find a Virginia Railway Express (VRE) station right in the …
Effective Real Estate Marketing for Realtors
With over 1.1 million members in the National Association of Realtors, competition for real estate business is fierce. What’s a realtor to do when trying to build their business in this type of crowded marketplace? The short answer is stand out from the crowd. How do you that? Through marketing and top-notch service to your clients. Make sure your …
The Right Photographer for the Right Job
If you were hiring a portrait painter, you would want an artist that specializes in portraits, not architectural renderings, right? If you have a chronic sore throat, you would want to see a doctor that specializes in ear, nose, and throat issues, not a doctor that specializes in foot disorders. If you’re looking to redo your kitchen, …
Virtual Staging for vacant properties
Virtual Staging and How it Can Help Sell Your Vacant Listing Presentation is everything in real estate, especially when most potential buyers check properties out online before they even consider seeing the property in person. As realtors, we’re all familiar with staging – where a professional comes into a home, decorates and fills it with their own furniture and accessories …
Community Spotlight – Montebello Condominiums in Alexandria, Virginia
Montebello Condominiums in Alexandria, Virginia Perched high on a hill in the heart of Alexandria, sits the Montebello Condominium community. A gated community with a park-like setting, surrounded by trees, woodlands, hiking trails and more. If you’re looking for a place to live, that feels more like a resort setting than a typical condo community; this may be your next …
Marketing 101 for Real Estate Professionals
Marketing 101 for Real Estate Agents Whether you’re a seasoned pro or you’ve just started in a new career selling homes, one thing that will be on the top of your daily list is marketing. Real estate agents have to be strategic in their marketing plans and consider a variety of factors as they look for homeowners that want to …
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